The simple homepage heading structure most small businesses need

Headings are not decoration. They are the page outline for visitors, search engines, and assistive technology.

Key points

• Use one H1 for the main offer
• Use H2s for services, proof, process, FAQ, and contact
• Do not choose heading levels only for font size
• Make headings useful when scanned alone
• Avoid vague headings like Welcome

Practical next step

Run the homepage check, fix the top three issues first, and retest after the changes are live. That sequence is usually enough to create visible momentum without turning a small site into a giant project.