A simple alt text guide for small business images
Alt text helps people using screen readers and gives useful context to important images.
Run a free website audit
The audit checks homepage metadata, headings, links, images, sitemap/robots files, and PageSpeed signals.
Key points
- Describe meaningful images plainly
- Leave decorative images empty
- Avoid keyword stuffing
- Mention service or location only when natural
- Do not use file names as alt text
Practical next step
Run the homepage check, fix the top three issues first, and retest after the changes are live. That sequence is usually enough to create visible momentum without turning a small site into a giant project.